Facebook Marketing,Its Advantages And Challenges

Facebook-marketing

Facebook Marketing, Its Advantages, and Main Challenges:

Social Media Marketing:

Social media marketing (Facebook, Instagram, Linkedin, etc.) is always very beneficial for businesses whether it is a small business or big. Since its launch in 2004, FB has embraced people very positively. And this thing gives many businesses the opportunity to attract their vast proportion of customers through their Facebook marketing strategy. But there are many challenges with the multiple advantages of Facebook ads. Today we will learn about the advantages and challenges of the same FB marketing here.

Advantages of Facebook Marketing:

The number of Facebook users is very high:

Undoubtedly, FB is the largest player in social media with a 2.41 billion user account. And of these, 241 million is from India only, which makes us its largest user base. This platform gives you multiple platforms for marketing in the form of pages, groups, and ads. FB page is one of the most popular ways to represent an individual or a business.

Average time spent on Facebook is high:

One of the major advantages of FB is that at the present time 80% of internet users use it. Even 65% of 65+ years adults. 80% of teens also check their FB feed as soon as they wake up in the morning. And 96% of users access it on mobile. Now because of all this information you know that your maximum audience is mobile users, then you can curate your content accordingly and in that way, your chances of gaining the attention of your customers will also increase significantly.

Advantages of Facebook Marketing:

Helpful in increasing brand awareness and educating new customers:

  Facebook ads will significantly build your brand awareness. This is a very good way to tell people what you have to offer. The more people become familiar with your brand, the more chances there are that they will purchase your product at the time of taking the decision. Facebook advertising also helps a lot in your customer attribution. And this is also very important because every time your audience interacts with your business, the chances of them getting converted will increase as much.

Used For Engaging And Targeting Potential Customers:

Facebook ads have a unique facility that allows you to target potential customers on the basis of demographics and interest. This enables you to retarget those customers who visited your site earlier so that you can narrow your target audience effectively. Facebook advertising can boost your website traffic and it is more beneficial than other sources in many ways.

Marketing on FB is highly targeted, cheap, and fast, and results are easily measurable:

Facebook advertising is the most targeted form of social media marketing. You can advertise your business on the basis of age, interest, behavior, and location in people. Along with this, Facebook advertising is quite fast, and it drives immediate results. You can reach thousands of people simultaneously in a single day, due to which it is also one of the cheapest forms of advertisement.

Challenges Faced in Facebook Marketing

Facebook advertising can be very complicated:

One Facebook advertising strategy challenge that frustrates many business persons is the lack of technical know-how. There are many CEOs who started their career and business long before major technological challenges, due to which they do not have the right knowledge about it or there are many who lack technical knowledge. In such a situation, when he consults his colleagues, his friends in the industry, or/and analyst report, he gets a varied response and mostly incomplete knowledge from different sources.

Many people are not on FB or  not very active on it:

You know it's a fact that around half of the world's population is not present on FB. In India too, this number is around 1 billion people. There are many people who do not like to keep their profile updated after creating an account on it, there are many others for whom it is not necessary to create an account on it. Apart from all this, there is a significant proportion of the world who have not yet had access to internet facilities. Due to all these things, Facebook marketing benefits may not make your B2B marketing and sales campaign.

Creation of goals and strategy:

Goals and strategy decisions that you give your brand an opportunity to showcase the product to the right audience for you. It may be that you know what you want to accomplish and why, but without any strategy, you have a specific plan or say roadmap, it becomes very difficult to achieve your goals.

Creating regular and diversified content:

Content plays a very important role in Facebook marketing. It does not matter what kind of ad format you choose, but the content is very essential for marketing. It can also be text-based, visual, or audio, but it is important that you should be regular and diversified. And even more important, your content should be inlined with your brand values and Facebook advertising goals. If you do not have the content, then you have nothing to amplify it and people will get tired of your sales message and special offers very soon.

Gaining customer attention:

There are many different types of posts on FB. There are some who can annoy the audience, and there are some who can engage them. Some may not even reach the audience because it has brought many changes in its news feed. And not only that, there are thousands of brands on FB who are competing for the attention of users. This creates a lot of noise due to which it becomes even more difficult to stand out of your business whether your content is appearing organically in your audience feed or in a paid capacity.

Here we told you about the advantages of FB as well as the challenges associated with them. But one thing is clear that Facebook is very important for marketing and especially for small businesses. This gives these small businesses a chance to create their own market by competing with the big brands.

As one of the famous entrepreneur Amy Jo Martin has said, “Social media is the ultimate equalizer. It gives a voice and a platform to everyone who is willing to engage. Facebook marketing is a new monster in the marketing world.