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| Creating, Setting Up, and Monitoring Pixel Traffic |
In this lesson, we will demystify the Facebook Pixel. The Facebook Pixel is one of the greatest tools we’ve been given access to. It allows us to really build relationships with our website visitors, retarget them, and keep them connected to our brands.
Additionally, the Facebook Pixel gets better with age! Facebook uses it to achieve a better understanding of your ideal audience so they can serve your ads to the people that are more likely to engage with your ads.
Throughout time, as the pixel gathers more and more data from your website visitors, your Facebook ad results improve because Facebook KNOWS the actions that are being taken on your site and uses that data to feed the algorithm and supply you, the advertiser, with better results.
Let’s define the Facebook Pixel:
A Facebook pixel is a code that you simply place on your website. It helps you track conversions from Facebook ads, optimize ads supported collected data, build targeted audiences for future ads, and remarket to qualified leads—people who have already taken some kind of action on your website.
The Facebook pixel is an analytics tool that permits you to live the effectiveness of your advertising by understanding the actions people combat your website. You can use pixel data to:
Make sure your ads are being shown to the proper people
Build advertising audiences
Unlock additional Facebook advertising tools
If you have not integrated your Facebook Pixel on your stores and have not utilized the Facebook Pixel there’s one thing I can assure you: You are leaving money on the table!
The Facebook Pixel may be a gift from Facebook which will help us repose on the facility of recurring sales. Additionally, the Facebook Pixel’s data will allow you to build audiences of people that are similar to your website visitors. This is an oversimplified explanation of what it can do for you.
Another example is the ability to focus on ONLY your TOP website visitors. In other words, you can target the people that are spending the most time on your shops and you can exclude those people that are bouncing from your site and are not really interested in what you have to offer.
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