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| The Ebb and Flow of Opportunity If you go back in time, to all the incredible opportunities we’ve had throughout history, you would, without a doubt, make different decisions. |
To give you an example, if I had a time machine, I would get a loan for several millions, get inside the machine, and travel to October 23rd of the year 2000. I would invest every single penny I had in the Google Adwords platform.
An example I use as an analogy is this: If you’re playing poker, and you get a royal flush (best hand in the game you could ever have), why would you even have to consider whether going all in or not? It wouldn’t make sense if you didn't, especially when you know there’s literally no way you could ever lose that hand.
Same thing I would tell you when it comes to advertising on Facebook. Your customers are there! Sure, not every single one of them, but more than what you can handle. All you need to do is focus on the right things and you will get them.
Facebook advertising is today, what Google Adwords was in the year 2000. No need to be romantic about the way traditional advertising is done, or how your grandpa built his business, or what your university degree taught you. It’s time to open up the eyes and see what’s right in front of you.
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