Red Coca Cola Zero Signage
Establishing Social Media Goals for your Brand


 To win this game in the long run, you need to have the mindset. This lesson is all about visualizing your brand. Where do you want to be in one year? 5? 10? etc… How much land would you like to grab in the digital era that you know will live on for generations to come? When you envision something in the future, you can make it real. This is something that has been very successful for me personally. Thinking big makes you big. It allows you to continue to put the parts in place along the way and it gives you a clear view of the correct estimation of effort needed in order to accomplish that vision for your business.

We DO NOT have a limited supply of people. Actually, today, right this second, there are millions of people around the world thinking that they need a product or a service just like yours! And guess what? The great majority of them are actively using social media.

PRACTICAL

As covered in this lesson I want you to do the following:

-Sit down and work out what are the goals for your brand? Where do you see your brand in 1 or 2 years from now? How the brand is going to be and how big you are going to be in a year or two? Make sure you actually write this down, put it in a document you can print for you to have.

-Visualize how big your brand will be and how big of an influence you are going to have. Set targets for followers, visitors, etc. How much of your advertising dollars will be spent on social media? Have a clear vision. See what is your true POTENTIAL. Where do you want to be? THINK BIG!